Which Digital Marketing Strategy Should You Implement?
Do you want to drive laser-targeted traffic to your e-commerce site? This can be a tall order, especially considering the ever-growing competition in virtually all products imaginable. Every day, it seems as if an official website is born that targets a particular product niche. This doesn’t mean, however, that you have no chance to succeed. To increase search engine traffic, you can either go for PPC or SEO. But if you’re a startup with a limited budget, there are plenty of reasons why you should choose SEO over PPC to generate traffic, conversions, and sales.
First, let’s discuss the fundamental difference between PPC and SEO. The former refers to purchasing online ads which show up for your target keywords. These are the ads typically found at the top and bottom of the search listings. The latter, meanwhile, refers to techniques that improve your organic search rankings. Each method comes with pros and cons, but you’ll do yourself a favor by leveraging effective SEO techniques to enjoy long term gains.
The main issue with PPC is that you need to bid on keywords for your ads to show up constantly. As you might imagine, this could mean shelling out a lot of money. You can end up wasting your resources if the keywords you use fail to convert visitors into customers.
When you compare PPC to SEO, you can immediately see that SEO is the more cost-effective option of the two. This is because you are leveraging the power of organic rankings. The goal is to make your web pages appear for relevant and profitable keywords. You must reach the first page, as it’s safe to say that search engine users do not even bother visiting the second page and beyond.
What’s interesting to learn is that both strategies heavily rely on keywords. It’s paramount that you research about what keywords are used by your target market. It isn’t enough to fire up a keyword research tool to look for the terms that receive the highest number of monthly searches. Instead, you should dig deeper and uncover search intent. This entails trying to figure out why users search for a particular term.
Choosing keywords with high commercial value can help in driving highly targeted traffic to your site. In most cases, you are better of trying to rank for long tail keywords. Search engine users are becoming more particular when it comes to using search terms. Instead of simply typing “gaming computer,” they might find “gaming machine under $800.” Again, this is why a partnership with an SEO Expert is crucial to achieve these types of results.
Optimizing for long tail search phrases gives you an excellent opportunity to offer focal results to your target audience. This helps set your business apart from the competition. Just imagine how much traffic you can drive to your site if multiple pages are ranking for relevant long tail keywords. This is why it is crucial to find the best SEOs near your local or national area.
Now, this doesn’t mean PPC is a complete waste. In fact, it can even help optimize your SEO campaigns as you can test first what keywords convert the best by running PPC ads. But if you can only pick one for now, then there’s no question that you should go for SEO. When executed properly, you can enjoy a surge in search engine traffic without going beyond your limited budget.